Action AllStars was a sports virtual world for kids ages 10 and up. The team had acquired comprehensive rights from ESPN, the NFL, and MLB to use player likenesses, use of the brands, and received promotion from the leagues.
I mentored and worked with several designers to create the user interface and branding for the product. I also worked closely with the marketing team to look into ways to increase sign-up conversion and to retain players.
Art Direction, UX/UI, Motion Design, Branding, Marketing and Ad Product Design, Information Architecture, HTML & Flash Development
Main landing page for the game
World map with initial UI and icon concepts
Concept creation tool allowing users to customize their avatars
In-game coaching experience
In-game lobby experience with interactive games, sports news, user generated content, and scoreboards
Initial logo ideas I came up with for the game's branding
This is a one-pager that I designed for the company's marketing team.